An interactive session was organized for students of Mass Communication Department. Mr Shahzad Ahmed, Executive Director of See Mee Productions and previously associated with Mullen Lowe & Rauf as a G.M, Ogilvy & Mather and Orient McCann to name a few was invited for an interactive session.e gave a detailed presentation on designing advertising campaigns. He shared his advertising experience and showed samples of his creative work. His presentation discussed the concept of a Big Idea, Foundations of Consumer Insights and Creative Brief document. He discussed in detail the elements of a creative brief document and how it is the basic backbone of a campaign. He explained the document by giving examples of Nestle Nesvita and Maggie Noodles brief which he created. The session was very well received by class of MCOM 304 and they had very interesting questions for the guest. The event was organized by Assistant Professor, Ms Faiza Rafique.